View of cafe and atrium, from Hearst web site
Over the last month, I have had one tour of the Hearst Tower and I've heard maybe five presentations about it. The company certainly has something to be proud of, building in the heart of New York City, and building green (LEED Platinum Gold, green).
Being a media company, the inevitable next step is to launch a web site "The Daily Green" whose tagline is "the consumer's guide to a green revolution." All of this to further promoting itself as a responsible, sustainable corporation. The articles in the web site are taken from Hearst media properties, naturally. I never thought of the Hearst Corporation as a green company, but its shift in consumer perception is palpable. Did it all start with building green?
5.01.2007
A green building leads to a green corporation?
Posted by Shin-pei at 3:59 PM
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3 comments:
They might be leaving a "platinum" impression, but the new Hearst building actually scored a LEED Gold rating.
:)
From what I understand, the articles aren't taken from other Hearst media properties...the staff on hand does the original writing.
I think there's some original writing, but there are many references and links to articles from Hearst properties. That was my initial impression - maybe the site's editorial slant has changed.
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