A co-worker and I caught this on our way to Union Square; of course being transport geeks we were delighted. Love subtle subversive guerrilla campaigns, took me till this morning to see what the letters spell (ok, maybe too many late nights this week). The campaign is from this place, I think.
BUT, and this is really important - it's not the MTA's fault that service cuts are being made. It's the State elected officials. It's really easy to point fingers at the MTA - so tangible, so much iconography that connotes MTA in our city. The hard part is to connect transit to State officials. We (general public) have to get better at holding the right agency accountable. Ideas on how to connect the message that we need transit to our State politicians?
You should read more about the MTA's troubles, especially if you enjoy this campaign as much as I do. Here's a good Streetsblog piece to start. It's true - there will be higher fares and fewer trains - but let's hold the State politicians responsible. They can actually do something about it.
3.27.2010
Transit woes guerilla style
Posted by Shin-pei at 9:34 AM
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1 comments:
I can't help but ask whether it is an advocacy campaign or just a WFP identity campaign ("we'll say it like it is, come with us!").
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