The best places are endlessly entertaining and take thought, care and community to create and evolve over time. But who has time for that? In lieu of time to build places of quality, how about building fake places quickly in true throw-away consumer spirit?
Someone's already thought of it, and seriously, to the tune of $3 billion. Looks like MGM will be building a new Project CityCenter, a mini-Metropolis with something for everyone's fancy, even slot machines and all-you-can eat buffet tables, but set against a car-less Soho and Rockefeller Center-like environment. (How is this possible?)
So says MGM President and CEO Jim Murren:
"We really believe there's an opportunity to create a diverse metropolitan community that we really don't have in Las Vegas. We're a city of 1.7 million people on its way to 3 million, and we don't have a lot of elements of a city. We don't have residential developments where people can walk to work and restaurants, and interact in a cityscape. We can create in this that type of environment with studios, artisans. What we don't need is another mall."
No kidding, take a look at Las Vegas's sprawl:
(And why is McKinsey involved? It's as bad as pen-pushing insurers setting parameters for a "secure" building).
And Celebration is at least a working town!
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